DUI Drug

Dr. Clapp discusses the DUI prevention program they developed and had great success with at SD State College. About 28 to 30% of students reported drinking and driving, and an even higher percentage of students drove with a drunk driver. Of the roughly 1800 college student deaths each year, about 83% are related to drunk driving. They looked to see what worked in community centers and adapted that for a campus setting. It was found to be very important to hire undergrad marketing students to come up with a campaign. The campaign was basically designed to raise the perception of risk for getting arrested for drunk driving among other students. They wanted students to believe that if they drank and drove there was a high likelihood of getting arrested. Media advocacy was implemented and they had students write into the school newspapers, letters and editorials and talk about drunk driving and supporting the campaign. Major streets were blocked off and SD and campus police set up several DUI checkpoints around the campus. Roaming view campaigns were also implemented where police drove around with ‘DUI enforcement’ emblems on their vehicles and pulled over people. The police would always put their sirens on to make it appear that a lot of people were getting pulled over for drunk driving, even if it had been for a minor traffic violation. With this combined effect of this campaign, DUIs on SD State decreased by 27% in one semester. Dr. Clapp is Director of the Center for …

Reno Municipal Court Judge Jim Van Winkle holds a special DUI court, which is curbing the number of repeat offenders. Defendants come face-to-face with the judge about how they are doing with their counseling or other requirements, like wearing a scram bracelet.